Valpak Network Products is an e-commerce business under its parent company Cox Target Media. The company reaches out to its advertisers and customers through its dedicated website valpak.com.
History
Valpak was created in 1968 and since then, the company has helped a hundred thousand businesses and more in attracting consumers with specific advertising. Terry Loebel, Valpak’s founder, started the business by mailing 14 coupons to 20,000 homes in Clearwater, Florida. In 1982, Valpak began its expansion in Canada. By 1986, Valpak’s ownership was transferred to a set of investors who bought it from Loebel. For the next five years, Valpak was managed by these investors until it was acquired by Cox Target Media in 1991.
In 1994, the URL valpak.com became registered. By 1995, the first coupon that was posted on valpak.com was from Fox Photo’s. In 2006, Valpak and Google partnered in a project that allowed for providing online coupons via Google Maps. In 2009, Valpak mailed 20 billion offers in nearly 500 million envelopes. The company also reached over 420 million individual addresses every month across Canada and the United States. In the same year, valpak.com also offered 460 million coupons that were viewed on the website. Each month, the website averages about 38 million coupon views from consumers.
Currently, Valpak Network has 188 franchises, all of which are active, across Canada and the United States.
How the Valpak® Network Works
The Valpak network offers direct marketing to its consumers, from online delivery to direct mailing of product offers.
Highly screened and quick to respond consumers are presented with Valpak’s product offers either by mail or through www.valpak.com. Once registered in the website, shoppers can then proceed to choose and print their coupons of preference. Before any printing can be done, users need to download and install the Coupon Print Manager application first.
To search for coupons on the website, the user first has to enter the City and State or the Zip or Postal code in the search bar. To access grocery coupons, click on the “Grocery” tab on the website and you will be directed to the section that offers all grocery coupons. Consumers should take note however that they can only avail of Valpak’s offered coupons if they become exclusive members and have been signed up for the network’s mailing list.
Stats
Headquarters: St. Petersburg, Florida
Company Type: An Affiliate of Cox Target Media/Cox Enterprises
No. of Employees: 1,011 associates
Geography: United States and Canada
Demography: All types of shoppers
Brands
Valpak and Valpak.com
Important links
Corporate Home Page
Jobs and Careers
Contact Information
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