British company URBAN Eat has launched two new meat products to the market. One of these new meat products is the “Smokin’ BBQ Pork Sub Roll,” while the other is the “Spanish-style Chicken Prawn and Chorizo Wrap.”
These new offerings will be sold under the company’s Ultimate Range and are inspired from different cuisines around the world. Both meat products use a blend of quality ingredients and original flavours, bringing that “real point of difference” to the brand. These two new offerings are ideal for lunchtime meals, but they can be eaten at any part of the day.
According to Ben Smeal, manager for category marketing of URBAN Eat, the company gives consumers ample choices of quality handmade sandwiches, prepared salads, fruits and snacks. This wide variety is designed to attract different kinds of consumers and their budget and needs.
Smeal added that while the company knows that a lot of consumers are cutting costs on their meals, research has also shown that these people are still on the lookout for occasional food indulgences. URBAN Eat is confident that its Ultimate Range will be able to satisfy this particular consumer want, as the Ultimate Range products aim to provide consumers with that “ultimate moment of food enjoyment.”
Other varieties in the Ultimate Range include “Bombay Egg Wrap with Two Prepared Salads,” “Tabbouleh with Roasted Vegetables” and “Oriental Prawn and Noodle.” These existing varieties are currently experiencing strong sales in the market and the company is hopeful that the new additions to the Ultimate Range will have the same kind of success.
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