New Deal Supermarket is an American-based grocery stores’ brand that primarily operates in California, and Mississippi. The “New Deal’s” property rights are under the ownership or are being bought by Johnson Grocery. One store operating under the banner of New Deal located in Jackson, Mississippi, was owned by Kenneth Leaks, a former Jitney Jungle key person.
History
New Deal Supermarket was started in 1933 by Walter Heckendorf Sr. in Modesto, California. The brand name “New Deal” was coined from the New Deal Movement started by President Franklin Roosevelt with the aim of relieving the nation from effects of the Great Depression. New Deal Supermarket has lived up to the definition of economic stimulation by assisting customers to save by emphasizing the notion of buying more goods for less money. By 1980, the company had grown and expanded to 15 locations. The stores in Merced and Modesto were closed by 1994. Other stores were later closed and by 1997, there were only six outlets. Following the closures, New Deal Supermarket changed its grocery supplier to Fleming. In 2005, the Oakdale store was closed, which led to the purchase of the New Deal Market brand and the rest of the assets by Taylor-Johnson Foods.
Statistics
Headquarters: 2460 Terry Road, Jackson, Mississippi
No. of Stores: 15 supermarket stores
Geography: Mississippi
Demography: Value shoppers, organic shoppers
Banners
Johnson Grocery Company bought the brand rights.
AWG, a grocery wholesaler became a suppler from 2005 to 2009
Brands
Food Club
Valu
Always
Best Choice
Important links
Yes the two chains in California and Mississippi are not connected and in 2000 all 6 remaining locations with 5 in Modesto and the one mentioned in the town of Oakdale were sold only the scenic and Oakdale road location retained the new deal name with it closing around 5 yrs later the Oakdale town location was bought by the best deal corporation with the store name being cost less foods which grew to 6 stores and a very successful operation and locally owned by the general manager and meat supervisor of the former new deal markets. They recently in early 2020 around the start of the pandemic completed the sale of the chain to 2 young investors and they retired!
please conduct more research to prevent false advertising
The New Deal in Ca and New Deal in Ms are not connected
I worked for New Deal in the Meat Dept from 1989 -1993 when they closed the Merced Ca stores
Hi my name is Adam and I work for a company called Geneva Foods we carry a brand of product called Lysander’s. It is all natural and gluten free. Who can I contact to see if I can try and get my product into your stores? Thank You