NEW NESCAFÉ® MEMENTO™ CHALLENGES THE COFFEE HOUSE, INTRODUCES NEW LINE THAT WILL HAVE CONSUMERS CHANTING “BYE, BYE BARISTA!”

NESCAFÉ® has the coffee houses steaming with envy – and coffee lovers everywhere may be saying bye-bye to their barista – as it introduces one of the biggest innovations to ever hit the coffee aisle. New NESCAFÉ® Memento™ (SRP $4.29/box of 8), a groundbreaking, expertly crafted line of foaming, single-serve café beverages, is giving java lovers a true coffeehouse experience at home. Easy to enjoy while on-the-go, the small powder pack unlocks deliciously creamy cappuccinos – simply by adding hot water. At .54¢ per drink*, NESCAFÉ Memento can help put hundreds of dollars back into the pocket of the average daily coffee house patron and potentially revolutionize the way we drink coffee forever. The delicious NESCAFÉ Memento Cappuccinos, Lattes and Mochas allow the most demanding and devoted caffeine connoisseurs to skip the line and whip up their own personalized brew to go, no matter where they are!

NESCAFÉ Memento features long-lasting coffee house quality flavor and foam, and as any cappuccino lover will tell you, the foam makes all the difference. “Until now, instant cappuccinos, lattes and mochas haven’t been able to match the standard of the barista-prepared café creation,” said Sarah Johnson, Marketing Manager, NESCAFÉ. “With NESCAFÉ’s new Instant Foaming Technology, consumers can enjoy instant cappuccinos and lattes with real, frothy, awe-inspiring foam that lasts until the final sip.”

While many coffee house creations can be chocked full of calories, NESCAFÉ Memento’s affordable, guilt-free beverages are 100 calories per cup. Made with real coffee, milk and sugar, three enticing flavors await – delicious Caramel Latte, creamy Cappuccino and rich chocolate Mocha.

“We wanted to provide the enjoyment of a coffee house beverage without the hassle,” explained Johnson. “We’ve developed a dense, long-lasting foam that rivals professional quality cups, so you still can indulge in your favorite drink and leave the long lines and high priced shops behind.”

Crafted by coffee lovers, for coffee lovers and tested on coffee lovers, every packet of NESCAFÉ Memento makes an 8 oz. specialty coffee beverage. With mere seconds to a delicious, frothy coffee house beverage, these portable single-serve packets are convenient enough to travel anywhere. Just add hot water and go!

Found in the coffee aisle, NESCAFÉ Memento is available nationwide at your local grocer or mass outlet store. For more information please visit www.Facebook.com/NescafeUSA.

*Cost per drink calculated with suggested retail price.

Nescafe Memento Cappuccino Packet

About Nescafé
The origins of Nescafé date back to 1930 when the Brazilian government needed help preserving a substantial surplus of coffee. Nescafé coffee specialists worked for eight years to develop a great-tasting cup of coffee made by simply adding hot water. Nescafé first launched in Switzerland in 1938 and was quickly exported around the world. Since then, Nescafé has become the most popular coffee brand in the world, with over 4,000 cups consumed every second. Over the past seventy years, Nescafé has developed many varieties of coffee to suit all tastes and coffee occasions. Today, consumers around the world enjoy the quality, flavor, aroma, convenience and natural goodness of Nescafé coffee exactly how they like it.

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.