Malt-O-Meal Company is a food processing company manufacturing breakfast cereals and is based in Minnesota, USA. The company had been in the industry for 75 years and is the 5th largest cereal producing company.
History
The history of Malt-O-Meal Company traces back to 1919, when John .S. Campbell founded the Campbell Cereal Company in Owatonna, Minnesota. He named his product Malt-O-Meal, a cooked hot cereal was a combination of toasted wheat and malt meal. He supplied his products to Iowa and Minnesota. In 1925, Campbell advertised his product on the radio and set up a game for kids. With this, the product became very popular. Campbell relocated the factory to Simpson Mill, which was owned by his father. In 1927, the company was again moved to Ames Mill in Northfield, Minnesota. In 1936, Minneapolis became the headquarters of the company. Also, Campbell expanded his business to Texas.
In 1939, the Campbell Cereal Company introduced Campbell’s Corn Flakes, but was discontinued in 1942. In 1953 the company name was officially changed to Malt-O-Meal Company. The sales of Malt-O-Meal cereals reached its peak by 1958. Two years later, the company introduced Malt-O-Meal in chocolate flavor. It also acquired the Carnation Creamery manufacturing plant. In 1966, Glenn .S. Brooks, Campbell’s son in law was elected as the President of the company. It also introduced the State Fair puffed rice and puffed wheat. The company acquired Pophitt Cereals, Inc. in 1970. In 1975, it introduced Cheerios. The company also extended its product line by adding private labels. In 1980, Sugar Puffs was introduced and the sales of the company increased.
During the 1980s, the company introduced more brands to the market. In 1986, it built a distribution center in Northfield. By 1988, the revenue of the company reached $77 million and by1991, it reached $137 million. In 1993, they built another distribution center in Salt Lake City. In the next 2 years, it started new distribution centers in Ohio and Texas. In 2002, the company acquired the U.S. division of Quaker Oats. It also opened a new manufacturing plant in Tremonton, Utah.
Stats
Company headquarters: 80 South 8th Street, Minneapolis, Minnesota, USA.
Ownership: Private
No. of Manufacturing Plants: 6; Minneapolis, Lakeville and Northfield in Minnesota; Tremonton, Utah; Asheboro, North Carolina; St. Ansgar, Iowa.
No. of Distribution Centers: 6; 2 in Northfield, Minnesota; Salt Lake City, Utah; Portland, Tennessee.
Annual Revenue: $520 million
No of Employees: 1,000
Geography: North America
Demography: Natural and Organic
Brands
Blueberry Muffin Tops, Malt-O-Meal Chocolate, Mom’s Best Naturals, Bear River Valley, Three Sisters, Isabel’s Way Cereals, Better Oats, I Love Oats
Important Links
Corporate Home Page
Products
Jobs and Careers
Company Blog
Contact Information
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Where can I buy malt I meal CHOCOLATE hot cereal? I’m in the Alton IL area & all I can find are the CoCo wheats, which are NOT the same!!
I RECENTLY BOUGHT A CASE THINKING IT WAS DIFFRENT IN DIFFRENT STATE BUT NOPE ITS ALL THE SAME COCOA BYTES ARENT WHAT THEY USE TO BE
YES THE DYNO COCOA BYTE CEREAL WHEN EVER YOU ALL SWITCHED RICE COMPANYS WHATEVER BUT YOU ALL RUINED IT .,DOESNT HAVE THAT AWSOME FLAVOR NOMORE ,IV FOUND A FEW HERE N THERE BUT WHENEVER YOU ALL STARTED THE GIGANTIC BAGS IS WHEN IT STARTED ITS CLUMPY STICKS TO ROOF OF YOUR MOUTH N TEETH IV SWITCHED BACK TO COCOA PEBBLES N IM NOT THE ONLY ONE
Will the company ever offer an Organic Malt-O-Mill? My family REALLY ENJOY the cereal an hope that one day the company would offer an Organic cereal.
Thank you so much
Herbert
Can you tell me who the author is of this article? I need it for my college paper. It would be greatly appreciated. Thank you in advance.
That would be Kerri Ryan