Growing coupon startup company Whaleshark Media has received good news from Google Ventures. This is because Google has decided to invest $10 million with the company.
Whaleshark Media deals with the coupon business and is an active competitor of daily deal sites like Living Social or Groupon. Whaleshark has already accumulated a total capital of $120 million, excluding Google’s investment.
Aside from an additional investor to the company, Whaleshark has also announced a new addition to its Board of Directors, in the person of Brian Sharples. Sharples is the chief executive officer of HomeAway, which grew into a monster, in terms of expansion. Sharples was able to raise $500 million dollars from Austin Ventures for HomeAway. He was also the one responsible for making HomeAway a public company.
Looking at the current status of Whaleshark, it can be observed that HomeAway’s business model is being applied to the coupon startup company, despite the two companies being engaged in different markets. Whaleshark is also slowly expanding through a number of acquisitions and the added investment from Google can certainly help in Whaleshark’s further expansion. This investment from Google Ventures does not come as a surprise in the business community, seeing as how Google has been focused in this area since last year.
Currently, Whaleshark is performing very well, with over a hundred thousand businesses offering coupons on a variety of Whaleshark websites. What is even better is that every week, a thousand new coupons are added to the sites. According to Whaleshark’s Chief Executive Officer, Cotter Cunningham, Whaleshark sites were browsed by 50 million visitors last year.
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