Manufacturers of artificial food dyes argued that their products do not make kids become hyperactive. This is in connection with previous reports from a consumer group stating that artificial food coloring affects children’s behavior and makes them hyperactive.
The consumer group previously requested that all artificially colored food and beverage items be banned or at least be given a warning. The U.S. FDA has already cleared artificial food dyes before this, however, recent reports about the alleged effects of these dyes on children has prompted the agency to review past and current information.
According to representatives of The Center for Science in the Public Interest, there are enough pieces of evidence that show how artificial food dyes can worsen a child’s hyperactivity. Recommendations made by the Committee of Outside Experts has been submitted to the FDA. Critics of artificial food coloring agree that a ban will not be necessary, however a warning should be placed on the packaging of the products which contain artificial food coloring. This will serve to inform and at the same time warn parents about the possible effects of artificial food dyes to their children.
The most common artificial colorings such as green, red, blue, orange and yellow, are being used by a number of established food companies for their products. Among these companies include Kraft Foods (Jell-O desserts), PepsiCo (Gatorade) and Kellogg’s (Eggo Waffles).
Placing a ban on these artificial food colorings would also affect those major food companies who are using the artificial dyes. Food companies have said that food dyes are needed in order to brighten a product’s natural color and makes food look more appetizing.
The science definitely shows the link between diet and behavior! The FDA has seen these studies and does see the relationship. I've seen the studies AND I've seen the proof in my own house.
Let's hope people soon see the warnings on the labels.