myextraThe Wrigley Company has launched its first ever personalized gum-packaging called “MyExtra”.

People who love Wrigley’s popular sugar-free gum, Extra, can now avail of its personalized gum packaging by visiting www.MyExtraGum.com. Users have the ability to feature their designs and photos on the website and use them as covers for their Extra gum packaging. Messages can even be included to celebrate numerous occasions such as weddings, birthdays, baby showers and vacations.

According to Julie Goldman, Managing Director for Upstream Innovation of Wrigley Global, the new custom-made gum packaging is an exciting innovation for the company that allows them to help their customers celebrate momentous occasions. The custom-made packaging will allow customers to share those important moments, whether it be as gifts, personal keepsakes or favors.

Customers begin the process of ordering on the website by selecting a particular theme and template for the gum pack. After the template selection process comes the personalization of the packaging by the addition of messages or photos to the chosen template. In the process of ordering, customers can also share their designs with the other users which can be seen on the website’s gallery. Other users of the website can choose to view or use the design.

Each custom made slim packaging will contain 15 pieces of gum and will have a suggested retail price of $4.99. However, the retail price will decrease in the case of bulk orders. The gum packs come in three flavors: Spearmint, Peppermint and Sweet Watermelon. Printing and shipping will take about 14 to 21 days, depending on the method of delivery.