One of today’s most respected grocery chains, Brookshire’s, operates its stores under the same philosophy as always. That being, to provide the cleanest store in the area and maintaining a reputation as a trendsetter.
History
In 1928, Brookshire Grocery Company opened its 2500 square foot store in Tyler, Texas. Wood T. Brookshire and his five brothers owned several stores in East Texas. The Brookshire Brother’s goal was to provide a chain of local grocery stores at a time when having a chain of stores was a new concept. Competing against huge stores such as A&P and the Kroger Company, the Brookshire Brothers carved out their own niche in the East Texas marketplace.
Incorporating the new concept of a self-service grocer in place of having the customer hand an order to a clerk to fill, Brookshire’s encouraged customers to view all of the products available for sale. This in turn reduced Brookshire’s operating expenses which cut prices and built a strong customer base.
The 1930’s saw a replacement of the small, local grocers by the much larger and more competitive supermarket. Because they were able to deal with larger volumes and wider varieties of groceries, Brookshire was able to offer its goods at very low prices and increase its profits by expanding. In 1939, the brothers dissolved their partnership and Wood T. became the sole proprietor. The three stores at this time became the base of the 100-store company of the 1990’s.
The strategy that enabled Brookshire to enjoy a strong and steady growth over the decades was extremely simple. Brookshire strove to provide a friendly and strong service to their customers. Brookshire’s made certain that not only did their customers get a friendly greeting upon entering but also at checkout. They were also given heartfelt greetings from every employee from the stockers to the service counter employee, as well.
Stats:
Headquarters: Tyler, Texas
Number of Stores: 187
Annual Revenue: $2.27 billion
Number of Employees: 12,000
Geography: Texas and Louisiana
Special Services: Western Union Services, Tickets, Coinstar, Carpet Express Rentals, Louisiana Lottery, General Office Services, Toll Tags, Licenses, Texas Lottery, Gift Cards
Banner:
Brookshire Grocery Co.
Brookshire’s Food and Pharmacy
Brookshire’s Food Stores
Super 1 Foods Stores
Olé Foods
ALPS (Always Low Price Store)
Brands:
Food Club
Brookshire’s Best
World Classics Trading Company
Valu Time
Brookshire’s Brand, Full Circle
Goldenbrook Farms
Paws for Pets
Academix
Domestix
Electrix
Important Links
Corporate Home Page
Online Shopping N/A
Circular and Specials
Jobs and Careers
Store Locations
Contact Information
Just opened a large bag of Brookshire’s brand long grain rice and remembered reading about plastic rice from China, where is Brookshire’s Brand long grain rice from? The bag just said distributed by Brookshire’s. What is the country of origin?
Where does your beef come from?
MESSAGE FOR RUFF COOPER FOR NEEDED ATTORNEY INFO NEED FOR BRAD BROOKSHIRES FOOD STORE FOR FOOD BORN CASE FILED IN TULSA OKLAHOMA SUMMONS WEAR FILED TO TYLOR TEXAS ATTORNEYS IN LOUISANIA DISCLAIM REPRESENTATION
I lost all respect for our local Brookshires store in Comanche Tx. and don’t plan on buying a bill of groceries there again. A fine young man whom I taught in school had worked his way up to a better store position. a woman came in and threw a huge fit because her coupons could not be honored. The cashier got this young man and he explained the problem to her in which she threw a bigger fit. Her husband called the corporate office and he lost his job after the manager told him he handled the situation correctly. Brookshires took away his livelihood and award the lady for her horrible behavior!! What a fine example for all the younger employees and customers to see. If you throw a big enough fit and act like an idiot you can get your way! Disgusts me!