KeHE Distributors has sold off its Eye Level business. The wholesaler has traded the business to Sarasota, Florida-based Living Naturally, a company that provides marketing and technology solutions for retailers. Eye Level Solutions, an online B2C business, enables customers to buy unique merchandise through stores. The product selection from the brand stores are from a broad array of natural, specialty, multicultural and organic KeHE products.
The acquired business will give Living Naturally and its network of 3,500 independent retailers the benefit of risk-free inventory. Consumers can explore huge aisles from a very trusted source. The stores will be managed by Living Naturally and it will also deal with consumer interaction whilst engaging KeHE to continue being the supplier for goods.
Dan Clarke, the CEO at Living Naturally said that they wanted to improve Eye Level’s customer facing functionality as they excelled in that department. Clarke made a note of the world-class analytics and e-commerce of Eye Level.
KeHE is based in Romeoville, Illinois, and its CEO and President, Brandon Barnholt, said that despite the sale, the company would remain committed to Eye Level’s success, as they will be working to help the business expand. The two businesses will work hand in hand to fulfill the goal that they have set. The KeHE CEO and president highlighted that the existing brand, store independent retailers and customers of Eye Level would not be interrupted.
Living Naturally is the developer and marketer of mobile and online programs that operate under the brand name Genius. The aim is to enhance the productivity as well as marketing capabilities for suppliers and independent retailers. With its huge network for product needs, consumers are sure to get quality brands from the stores of their choice.
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