Steve's C-Town SupermarketC-Town Supermarkets is a supermarket chain that operates in various locations in the northeastern states of America including New York. They sell an array of products including meat, dairy, produce, beverages, pasta, rice and sauces.

History
This is one of the few supermarkets that began as an independent or family run supermarket, been successful and stayed independent. Most of American supermarkets are bought by large firms that own a large number of supermarkets. The advantage to the large company is that they get a larger market share, while the previous owners get a significant payout to put into their next venture or retirement.

The company was founded in 1975 and the aim of the company was to take advantage of economies of scale to minimize their costs and maximize their profits. Therefore rather than gradually introducing stores one by one, the state was hit by a large number of C-Town store openings at one time. A simplified explanation of what economies of scale are is that the more output a store produces, the lower their costs are per unit. For example, producing one bag of rice might cost $1, but producing 10 will cost the company $0.50 each.

Currently, there are approximately 200 stores open in the following areas combined: New York, New Jersey, Connecticut, Massachusetts and Pennsylvania. As a result of the large number of stores in a confined area, it is the 5th largest store in the New York metropolitan area.

While C-Town does sell popular national brands, it has a wide selection of its own brand products called Krasdale. The packaging of these products does not have the usual cheap packaging found on other store-brand products; it could easily pass for a more expensive branded product.

Finally, for many years the company has used Alpha-I Marketing Corporation to market and advertise the company.

Stats
The company’s customer service team can be contacted at the company headquarters at the following address: 65 West Red Oak Lane, White Plains, NY, 10604, U.S.A. Other important statistics about the company can be found listed below:

Ownership: N/A
Public / Private: Private
Mergers: N/A
Number of Stores: 200
Number of Employees: N/A
Annual Revenue: N/A
Geography: North Eastern United States
Demographic: Convenience Shopper
Special Services: N/A

Banners
N/A

Brands
Krasdale
Scott
Dannon
Barilla
Nestle
Nature’s Harvest

Important Links
Corporate Home Page
Online Shopping N/A
Circular and Specials
Jobs and Careers N/A
Store Locations